HODLC is a crypto-commodity token, measured against fiat currency, and whose transactional value can never decrease. However, it is not a crypto-currency as it cannot be given away or transferred; it must be purchased. As such, it creates a never-ending cycle of value generation for participants. As value creation is based on trading and awareness, stakeholders are naturally incentivized to promote and grow the community.
HODLC is also a social experiment. It is intended to pose a challenge and start a discussion regarding previously held concepts of economics, value, wealth distribution, and capitalization.